Pınar Functional Beverages Launch

The objective.

To provide solid entrance to the market for creating awareness and supporting the sales by a digital launch campaign of Pınar Functional Beverages.

The execution.

– Developing a strategy and a digital communication roadmap while considering the target group’s insightful demands,

– Creating contents for both the launch of the brand and the always-on social media communication,

– The production of video commercials that were broadcasted on different digital media platforms,

– Focusing on consumer’s need for direct function and explaining the functions clearly through creative solutions,

– Managing the community on social media accounts during the campaign period.

The result.

The brand made a highly satisfactory entrance onto the market and even ended up becoming the leading company for this category.



Pınar Su


Strategy Development, Concept Design, Content Creation, Video Production, Social Media Management