To provide solid entrance to the market for creating awareness and supporting the sales by a digital launch campaign of Pınar Functional Beverages.
– Developing a strategy and a digital communication roadmap while considering the target group’s insightful demands,
– Creating contents for both the launch of the brand and the always-on social media communication,
– The production of video commercials that were broadcasted on different digital media platforms,
– Focusing on consumer’s need for direct function and explaining the functions clearly through creative solutions,
– Managing the community on social media accounts during the campaign period.
The brand made a highly satisfactory entrance onto the market and even ended up becoming the leading company for this category.
Strategy Development, Concept Design, Content Creation, Video Production, Social Media Management