Pınar Functional Beverages Launch

The objective.

To provide solid entrance to the market for creating awareness and supporting the sales by a digital launch campaign of Pınar Functional Beverages.

The execution.

– Developing a strategy and a digital communication roadmap while considering the target group’s insightful demands,

– Creating contents for both the launch of the brand and the always-on social media communication,

– The production of video commercials that were broadcasted on different digital media platforms,

– Focusing on consumer’s need for direct function and explaining the functions clearly through creative solutions,

– Managing the community on social media accounts during the campaign period.

The result.

The brand made a highly satisfactory entrance onto the market and even ended up becoming the leading company for this category.

PROJECT DETAILS

CLIENT

Pınar Su

CATEGORY

Strategy Development, Concept Design, Content Creation, Video Production, Social Media Management