To strengthen the position of Littlest Pet Shop among our target group by creating an interactive social media contest and a TV commercial.
– Developing a story writing contest that encourages children to share their own LPS stories,
– Shooting and post-production of a stop-motion video used as advertisement,
– Selecting 3 winners among the participants who posted stories with LPS figures in them.
– Making stop-motion videos of the winning stories, which would be broadcasted through multiple channels.
– 18 contents have been created for the Littlest Pet Shop Turkey account,
– 2.5 million impressions have been noted via those contents,
– Over 25 thousand interactions have been collected via those contents,
– 150 stories that include LPS figures have been submitted for the contest,
– Among the 70 valid stories, a total of 3 stories had a chance to win,
– The winning stories have been produced as stop-motion videos, and the children who wrote the stories were honored as scriptwriters.
Hasbro / Littlest Pet Shop
TV Commercial Production, Social Media Contest, User-Generated Content