Littlest Stories Project

The objective.

To strengthen the position of Littlest Pet Shop among our target group by creating an interactive social media contest and a TV commercial.

The execution.

– Developing a story writing contest that encourages children to share their own LPS stories,

– Shooting and post-production of a stop-motion video used as advertisement,

– Selecting 3 winners among the participants who posted stories with LPS figures in them.

– Making stop-motion videos of the winning stories, which would be broadcasted through multiple channels.

The result.

– 18 contents have been created for the Littlest Pet Shop Turkey account,

– 2.5 million impressions have been noted via those contents,

– Over 25 thousand interactions have been collected via those contents,

– 150 stories that include LPS figures have been submitted for the contest,

– Among the 70 valid stories, a total of 3 stories had a chance to win,

– The winning stories have been produced as stop-motion videos, and the children who wrote the stories were honored as scriptwriters.

PROJECT DETAILS

CLIENT

Hasbro / Littlest Pet Shop

CATEGORY

TV Commercial Production, Social Media Contest, User-Generated Content