Baby Alive Party

The objective.

To increase awareness about Baby Alive products in Turkey with a project that includes various steps centered around creating a hype. After the project, our campaign was used to support sales.

The execution.

– Selecting the influencers,

– Preparing supportive social media content for the contest and launch phase, 

– Collecting user-generated photos from the contest (the winners were allowed to attend the event with influencers),

– Designing, producing and delivering the influencer kits,

– Selecting users that were allowed to attend the party as guests

– Video/photo shooting and post-production of the highlights video,

– Posting stories during the event.

The result.

– A total of 53 contents have been created for both for the contest and event phases,

– 40 influencer kits have been designed, prepared and delivered to selected influencers,

– The attendees were selected from a total of 493 applicants,

– 244 shares have been made by influencers including the kits, contest announcements and during the party,

– 110+ Instagram stories have been shared during the event which is the agency record for us,

– 2.7 million impressions have been noted within our  Hasbro Turkey social media account,

– 6.9 million impressions have been collected via influencers from related posts with Baby Alive,

– Approximately $80.000 of media value has been earned with all assets of this project.

PROJECT DETAILS

CLIENT

Hasbro / Baby Alive

CATEGORY

Influencer Communication, Social Media Contest, Content Creation, Event Communication, Video Production