To increase awareness about Baby Alive products in Turkey with a project that includes various steps centered around creating a hype. After the project, our campaign was used to support sales.
– Selecting the influencers,
– Preparing supportive social media content for the contest and launch phase,
– Collecting user-generated photos from the contest (the winners were allowed to attend the event with influencers),
– Designing, producing and delivering the influencer kits,
– Selecting users that were allowed to attend the party as guests
– Video/photo shooting and post-production of the highlights video,
– Posting stories during the event.
– A total of 53 contents have been created for both for the contest and event phases,
– 40 influencer kits have been designed, prepared and delivered to selected influencers,
– The attendees were selected from a total of 493 applicants,
– 244 shares have been made by influencers including the kits, contest announcements and during the party,
– 110+ Instagram stories have been shared during the event which is the agency record for us,
– 2.7 million impressions have been noted within our Hasbro Turkey social media account,
– 6.9 million impressions have been collected via influencers from related posts with Baby Alive,
– Approximately $80.000 of media value has been earned with all assets of this project.
Hasbro / Baby Alive
Influencer Communication, Social Media Contest, Content Creation, Event Communication, Video Production