St. Ives Launch

The objective.

To launch the USA’s number one scrub brand St. Ives in Turkey and manage all the social media accounts for the brand.

The execution.

 The complete strategy has been locally adopted according to the market and consumer dynamics,

– Creating contents for both the launch of the brand and the always-on social media communication,

– Managing various campaigns that involve social media contents or influencer co-operations,

– Managing the social media account for the brand

– Creating concepts and strategies for the upcoming years.



Unilever / St.Ives


Strategy Development, Concept Design, Content Creation, Post Production, Social Media Management, Illustration