To make Cubby known as the perfect ‘child’s best friend’ by creating a strong, involving, multi-step story that revolved around influencer communication. And to create awareness and to support the sales after the story phase ended.
– Sending Cubby to 5 different influencers and involving them with the story of “learning the true meaning of friendship”,
– Creating a story synopsis for influencers, which helped them to direct Cubby to the next stop,
– Photo-shooting and post-production of the influencer posts,
– Adapting the journey for both our social media account of Hasbro Turkey and the influencer accounts.
– During the project, 35+ stories and posts have been created for Hasbro Turkey social media account.
– 4.2 million impressions have been gathered by our contents.
– 21 contents including stories, posts and videos were created by/for influencers.
– 1.2 million impressions and over 85 thousand interactions were gathered via influencer shares.
– The whole project led us to earn an estimated media value of $50.000.
Hasbro / FurReal
Influencer Communication, Production, Photo-Shooting, Content Creation