FurReal Cubby Launch

The objective.

To make Cubby known as the perfect ‘child’s best friend’ by creating a strong, involving, multi-step story that revolved around influencer communication. And to create awareness and to support the sales after the story phase ended.

The execution.

– Sending Cubby to 5 different influencers and involving them with the story of “learning the true meaning of friendship”,

– Creating a story synopsis for influencers, which helped them to direct Cubby to the next stop,

– Photo-shooting and post-production of the influencer posts,

– Adapting the journey for both our social media account of Hasbro Turkey and the influencer accounts.

The result.

– During the project, 35+ stories and posts have been created for Hasbro Turkey social media account.

– 4.2 million impressions have been gathered by our contents.

– 21 contents including stories, posts and videos were created by/for influencers.

– 1.2 million impressions and over 85 thousand interactions were gathered via influencer shares.

– The whole project led us to earn an estimated media value of $50.000. 



Hasbro / FurReal


Influencer Communication, Production, Photo-Shooting, Content Creation