In Pickle Social, we position engagement in the first place as a success criteria. In today’s world of marketing, where the real deciders are consumers, hearts that beat for us and valuable comments are significant as much as millions that we reach.
Choosing the ideal agency can be really painful process for most of the brand managers. We rarely can hear the sentence of “I finally found the exact agency I needed.” While some brand managers may think that only one agency is enough for all communication activities, some other managers reach real happiness with boutique-structured agencies which are able to build deeper and closer relationships. But, there is one constant truth, the most important criteria in the success of brand – agency partnership is energy and spirit match. Other than that, competence rates in different scopes of media have to be considered and analyzed in-depth.
For instance, we are all aware of that social media usage for a brand has different dynamics from just sharing TV commercials and reaching millions of people by paid media support. As Pickle Social, we are determined to do more than musts and specialized on business model which always seeks to present “the more”.
Pickle Social service model
In this model, building a base of rapid content creation for the services that are being consumed rapidly is crucial. In this speedy production process, our creative team and production team plays key role. By the time, our data and strategy team tracks and intervenes to optimize the roadmap if it is necessary. At this point, we have the chance to manage the process with integrated perspective with our additional departments and specialists. Strategy team, media planning team, influencer marketing specialists, production team and data team supports the core brand team and helps to measure the performance with integrated perspective. Involving lots of people from various disciplines increases the effectivity and performance in time.
The most important success criteria is “engagement”
It does not matter whichever media have been used, we position engagement in the first place as a success criteria. In today’s world of marketing, where the real deciders are consumers, hearts that beat for us and valuable comments are significant as much as millions that we reach.